Michael Bay, director of the long awaited Transformer movie, has largely ignored the criticism aimed towards the use of product placement in his film. Bay claims that brand names are everywhere in real life and should stay that way in the movies. Anything else would be purposely phony.
 
"There are products in everything in everyday life. Do people think there shouldn't be brand names or something?

Everything is branded. I hate commercials when they take logos off of stuff. It's not real life."