Purchasing power of 'moms' now being pursued by Networks as younger demo escapes to the Internet.

Ben Silverman, the new boss at NBC was quoted in today's Hollywood Reporter as saying: "Our mothers are the unsung heroes of American society, and also drive key decision-making in families. I've always wanted to produce a show celebrating the American mom."

Reveille (Silverman's old company) and Twentieth Television are developing a new syndicated series for Fall 2008 called The Mom Show.  The show will have a group of celebrity mom hosts, who will talk from one mom to another about parenting kids of all ages, financial issues, cooking and other family-related topics among themselves and with guests.

Also in the works:

• Casting call from Fox Reality for The Search for the Next Elvira - not exactly a 'mom show', but along that same strong female theme.
  
  
• Several shows at Oxygen
  
  
• and the show that seems to have started this trend, Hottest Mom In America.