LiceGuard gets product placement in The

RR Health Technologies? LiceGuard products have a product placement arrangement in the movie, The Switch.
The film, which stars Jennifer Aniston and Jason Bateman, grossed more

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Ace Hotel, Massify, and Killer Films team-up to create branded short

Ace Hotel has a prominent role in ?Charley,? a nine-minute film directed by Dee Austin Robertson.
The story follows a young couple (played by Alexia Rasmussen

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Cigarette product placements can be health hazards for teens

Cigarettes are still appearing as product placements on films, according to a recent report from the Centers for Disease Control and Prevention (CDC). This has raised concerns from public health officials, ...

PQ Media Forecasts European Product Placement Spending Will Grow at Double-Digit Rates from 2010-2014, Driven by Relaxed Rules & Economic Recovery

[PRWEB] -- Despite the worst global advertising recession since the Great Depression, spending on product placement in European media remained steady in 2009 and is on pace to grow at ...

US and Europe—different approaches to product placement

In the United States (US), product placement is a rising trend that is encouraged by regulators. In Europe, on the other hand, the product placement trend has just begun to ...

Indian Cartoon features candy product placement

Product placement and branded entertainment are growing trends in media. Now, even cartoon producers are getting in on the act in India. Balla Bowl, an animation movie seen on Cartoon Network, ...

Product placement in the Expendables

The Expendables leaves no crumbs on the table as far as casting is concerned. The movie stars Sylvester Stallone, Jason Statham, Jet Li, Dolph Lundgren, Terry Crews, Randy Couture, Mickey ...

More iPad product placements on television

Apple has been unleashing a marketing storm for its products in the past year. Its latest offering, the iPad, has already made several television appearances. The tablet recently appeared on Modern ...

Product placement makes its way to Europe

In the past, product placement was ignored in Europe. However, networks in the region are slowly changing their mind. Last April, European Union (EU) regulators began allowing product placement in European ...

Cell phone product placements come in bunches

These days, blockbuster hits come with their share of product placements. Cellular phone manufacturers have taken advantage of this by integrating their products with Hollywood movies. Among the more prominent brands ...
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