Philips tries online branded entertainme

Philips, the consumer electronics company, has entered into the realm of branded entertainment with a brand new web comedy series that features some of its

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Alloy and Kmart Gear Up for Class With First Day — An Original Web Series Airing on the AlloyTV Network

[GlobeNewswire] — Alloy Media + Marketing, a leading provider of youth-focused innovative media, today announced the scheduled Aug. 31, 2010 premiere of First Day (www.firstdaytheseries.com),

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Ford product placement in Vampire Diaries

In an effort to extend its reach in the market, Ford has launched a new multi-channel marketing campaign, which includes a product placement in the popular CW television series, Vampire ...

Evolve Media Launches Branded Entertainment Unit, Springboard Studios, for Original Video Creation and Distribution

[Business Wire] -- Evolve Media, a unique global brand architect in the digital space, today announced the launch of Springboard Studios, a branded entertainment division producing close to 1,000 original ...

Cigarette product placement is now online

Cigarette companies are now using the internet as a medium for product placement. These companies have strongly denied product placement on the internet in the past. In fact, several cigarette companies ...

Ace Hotel, Massify, and Killer Films team-up to create branded short

Ace Hotel has a prominent role in ?Charley,? a nine-minute film directed by Dee Austin Robertson. The story follows a young couple (played by Alexia Rasmussen and Brian McElhaney) during their ...

My Damn Channel Closes $4.4M Series B Financing

[PRNewswire] -- My Damn Channel (http://www.MyDamnChannel.com), a leading entertainment studio and distributor of premium, original programming, today announced it has closed $4.4 million in Series B financing led by Intuitive ...

Australian company enters joint venture for branded entertainmant

Mitchell Communication Group, Australia biggest media buying company, has entered a joint venture with Southern Star Entertainment to create branded entertainment for television. Sources claim that the first project will be ...

EMI and Matmi release branded game promoting Iron Maiden’s ‘The Final Frontier’ album and tour

[Matmi press release] -- After millions of plays of the band's first promotional online game, 'Flight 666', EMI and branded entertainment specialists, Matmi, have teamed up again to promote Iron ...

Getmemedia.com: Product Placement Specialists Scenario Reach out to Marketers with New Advertising Opportunities

[Earth Times] -- Scenario UK Limited has become the first product placement company to sign up to marketing and media solutions website Getmemedia.com http::/www.getmemedia.com/, in order to bring their increasing ...
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