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Before you invest in a branded content project, pay to have your brand integrated into a possible 'hot' video or present to your CEO about the huge numbers 'viewing' your YouTube video, TubeMogul demo...
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Just like The Monkees from many years ago, The Jonas Brothers are soon going to have their own pseudo-reality series as art imitates life over at the Disney Channel.
"Jonas Brothers: Living the D...
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In last season's American Idol, Nielsen counted 4,349 product placement occurrences. So far in 2008, the number of placements is surging—the program racked up 3,291 occurrences the first three months...
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As every marketer is jumping on board to land their brand inside the next virtual world, be aware that even in today's world - its the 'mix' that matters. Virtual is good -- but there are still a lot...
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Discovery Communications, the partner with Oprah Winfrey for a new cable network has to be wondering if now is the best time to be starting a new network -- especially if your figurehead is suffering ...
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Hollywood scandals work, but not for kid stars. A semi-nude Miley Cyrus (Hannah Montana) in Vanity Fair could be the cause of an additional slide in ratings for the Disney Channel's Hannah Montana.
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GlaxoSmithKline (GSK) Consumer Healthcare launches a $20 million integrated marketing campaign for the new TUMS® QuikPak™.
In a :30 spot George Jetson suffers heartburn after enjoying a chili dog wit...
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Indy 4 - Indiana Jones And The Kingdom Of The Crystal Skull in ringing in cash at the box office and the marketing partners should be smiling.
As reported by Deadline Hollywood, Dr. Jones and gang ...
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