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Wednesday, 27 August 2008
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T-Mobile, the wireless network provider, plans to strengthen its partnership with the WNBA (Woman’s National Basketball Association). The company will be presenting the league’s MVP (Most Valuable Pla...
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The Body Shop has over 700 natural beauty products sold at 2500 retail stores across America. Howeve...
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Drive and Deliver - a 45-minute documentary about how three long-haul truckers ride across
America ...
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Wal-mart (NYSE:WMT) the retailer juggernaut, said that legendary rock band AC/DC will sell its upc...
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In the world of the Product Placement expert - the goal is to get brands integrated with Entertainme...
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The Boston University School of Management will present a panel discussion on Branded Entertainment ...
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Spending on branded entertainment marketing grew 14.7% to an all-time high of $22.3 billion in 200...
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According to the latest study on the effects of branding on young children published in the August issue of the Archives of Pediatrics & Adolescent Medicine: Most 3- and 5-year-olds who taste-tested ...
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Jack Nicklaus, winner of 18 professional major golf tournaments and considered the 'greatest' golfer of all time is selling a minority stake in his company for $145 million.
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Bud.TV's new spot called 'Swear Jar' has gone viral and has quickly captured attention - but is that really what they want?
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Branded Entertainment - the involvement of brands in the early stages of both film and television content can be an expensive game - with results counted not only in ticket sales, but in brand buzz ge...
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Bud.TV, the Anheuser-Busch branded IPTV effort, will likely "fade" in the second half of '07, according to a recent report in Ad Age.
With an announced goal of 2 million unique visitors in its first...
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