Alloy and Kmart Gear Up for Class With F

[GlobeNewswire] — Alloy Media + Marketing, a leading provider of youth-focused innovative media, today announced the scheduled Aug. 31, 2010 premiere of First Day (www.firstdaytheseries.com),

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Ford product placement in Vampire Diaries

In an effort to extend its reach in the market, Ford has launched a new multi-channel marketing campaign, which includes a product placement in the

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Code of practice for product placements on Irish TV

The Broadcasting Authority of Ireland (BAI) is expected to draft a complete code of practice for product placement for local broadcasters. The anticipation follows the recent release of an interim code. The ...

Evolve Media Launches Branded Entertainment Unit, Springboard Studios, for Original Video Creation and Distribution

[Business Wire] -- Evolve Media, a unique global brand architect in the digital space, today announced the launch of Springboard Studios, a branded entertainment division producing close to 1,000 original ...

Cigarette product placement is now online

Cigarette companies are now using the internet as a medium for product placement. These companies have strongly denied product placement on the internet in the past. In fact, several cigarette companies ...

Jagermeister invests in music branded entertainment

In Sydney, Jagermeister will be sponsoring the Independent Music Awards and the Independent Music Charts as a part of a branded entertainment deal. The show will be aired on XYZ Networks' ...

Ace Hotel, Massify, and Killer Films team-up to create branded short

Ace Hotel has a prominent role in ?Charley,? a nine-minute film directed by Dee Austin Robertson. The story follows a young couple (played by Alexia Rasmussen and Brian McElhaney) during their ...

US and Europe—different approaches to product placement

In the United States (US), product placement is a rising trend that is encouraged by regulators. In Europe, on the other hand, the product placement trend has just begun to ...

Indian Cartoon features candy product placement

Product placement and branded entertainment are growing trends in media. Now, even cartoon producers are getting in on the act in India. Balla Bowl, an animation movie seen on Cartoon Network, ...

Product placement has a future in console games

Canadian gamers have attracted millions of advertisers to the gaming world. Last Tuesday, the Interactive Advertising Bureau (IAB) of Canada reported increased revenue from advertisements that were watched through computer systems ...
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