With the explosion of American Idol’s “in-your-face” integration in the summer of 2003, the product placement market has exploded 30.5% to over $3.46 billion in 2004 and projected number of $5.00 billion in 2006.
Integration of brands into entertainment properties is now becoming the norm.
Product Placement News is the leading publication for Brands, Networks, Producers and Executives involved in every aspect of Branded Entertainment and Product Placement. Product Placement News keeps everyone involved in the process of branded entertainment up to date on news that has real effects on their jobs.
Product Placement News is edited by Jeff Greenfield, one of the early pioneers in branded entertainment that predicted the growth of the Internet, it's impact on Television & how both networks and brands would need to make changes in their marketing practices.
Contributors Include:
Cathy Schultz, Ph.D.
Cathy Schultz, Ph.D. is a history professor at the University of St. Francis in Illinois, and writes the syndicated column, History in the Movies, which runs in newspapers nationally.
Devin Cambridge
Devin Cambridge is Chief Executive Officer of Cambridge and Smith, LLC, a project management and engineering consultancy servicing the entertainment and communications industries.
Cinematters
Cinematters is a nationally syndicated column that helps parents bring big-screen lessons to life in a way kids enjoy, understand, and can apply to their lives. Cinematters appears in newspapers, regional parenting magazines and on select parenting Web sites, capturing a combined readership of nearly 3,000,000.
iTVX
iTVX is the global leader in branded content measurement and valuation to entertainment marketers. iTVX provides strategic tools and guidance to ensure brand objectives are met through branded entertainment in Television, Film, Short Form Content and Web-Video. For more information visit iTVX at http://www.itvx.com
