One Minute Media, LLC the leading online and mobile video producer and distributor of Know It In A Minute's one-minute branded content for leading national advertisers released the results of a study today that indicates: Executives believe Branded Videos are more effective than other forms of online video advertising.

The survey, "Leading National Online Video Survey for 2010", was sent to over 7,565 advertising and marketing executives, agencies and media companies. "The survey confirmed our business model as to what marketers want from their online video efforts, including type of video, length of video, cost of video, where video needs to be distributed and the overall media value", said, Andrew S. Pakula, President and CEO of One Minute Media, LLC.

The survey indicates 92% of the respondents felt "A consumer actively searching for information relative to their product or service and then clicking to see a Branded Information Video, is more valuable than Display, Pre-Roll and Email ads." Additionally, 74% of the respondents would prefer paying media on an accountable "Cost Per View" basis for a viewer to watch their video. Also, over half of these respondents indicated they were comfortable paying similar "Pay Per Click" keyword advertising rates.

Not surprisingly, over 72% of respondents would prefer to advertise on sites which provide Professionally Produced Content opposed to advertising on sites showing User Generated Content.

As far as the running time of a Branded Informational Video, the survey reported 79% of the respondents felt the effective time frame should be one-minute and under. A significantly high number of those surveyed indicated they are considering increasing ad spending for online video and mobile in 2010.

As part of One Minute Media's ongoing efforts to improve services and inform the marketplace of effective and efficient online video practices and techniques, their survey is available to national advertising & marketing executives and their clients.

To view the survey summary please visit:

Click here to get Know It In A Minute 2010 Survey Results (http://bit.ly/9V35t)

About One Minute Media, LLC

One Minute Media, LLC produces the Know It In A Minute branded online videos on a wide variety of topics that people want and need to know in less than a minute. Videos are shown on www.knowitinaminute.com on a cost per click view basis to advertisers. The company was founded by Internet advertising pioneer Andrew S. Pakula and former CBS/King World executive Bill Teitelbaum. The company is based in New York with production offices in Los Angeles. One Minute Media Clients include a number of Johnson & Johnson, Walgreens and Intel.

Contact: One Minute Media, LLC, Andrew S. Pakula, CEO 646-706-7720 x20 or email aspakula (at) knowitinaminute (dot) com

SHOOT Magazine, the leading publication for commercial, interactive and branded entertainment production, announced today an extended Ad Space Reservation Deadline of Wednesday, October 14. The final ad material Deadline will be Monday, October 19. This semi-annual, high-visibility issue will publish on Friday, October 23, 2009.

Continuing a forty-nine year tradition, this Fall's 2009 SHOOT "Directors" Issue, will provide advertising agency and production/postproduction readers in the advertising and entertainment industries with profiles of leading directors and introduction to up-and-coming talent.

In addition, there will be a feature story on directors who have made successful feature film directing debuts this year plus interviews with cinematographers who discuss their recent advertising and entertainment projects and experiences with various HD cameras. Plus, SHOOT is pleased to annouce that its fourth Quarterly Music & Sound section AND "Top Ten Spot Tracks" Chart will appear in this issue. The issue will also publish the latest industry news, regular ScreenWork section and columns.

The issue will have bonus distribution at four industry events: 1) Visual Effects Society (VES) Production Summit, Marina Del Rey, CA; 2) SHOOT "Music for Commercials" panel at Billboard/Hollywood Reporter Film & TV Music conference, Los Angeles; 3) AFCI Cineposium, Los Angeles and 4) Hollywood Post Alliance (HPA) HPA Awards, Los Angeles.

Offering a snapshot in time with lasting influence and impact for the past 49 years, SHOOT Magazine's "Directors Issues" have been the talk of the industry when first published and are referred to long after the issue date. They capture the leading directors of the time with detailed profiles, while also pinpointing new, up-and-coming directorial talent who bear watching.

The profiles are turned to for shedding light on the approaches, experiences and filmmaking philosophies of the industry's most notable directors. The emerging directors rundown identifies star talent in the making, chronicling how they broke into the business and made their initial impact.

For the latest on the directorial food chain--from the newcomers to the established stars--the industry has turned for nearly a half century to SHOOT's Directors editions. Many things have changed in commercial production since SHOOT first came on the scene. Evolving over the years, SHOOT reports on all forms of advertising-related content production for TV, Broadband, Cinema and Gaming. Throughout all the industry changes, one constant has been SHOOT's semi-annual March and October "Directors" issues.

Last Tuesday at Cannes, Hasbro’s president and CEO Brian Goldner delivered a MIPCOM keynote speech centering on “Becoming a Branded Play Company.”

In the speech, Goldner discussed how the company has become powerful in the arena of branded entertainment. Hasbro’s latest success was the two installments of Transformers, which began as a toy line that transformed into a cartoon series that transformed into a blockbuster success.

Goldner even cited the company’s first branded entertainment production—Mr. Potatohead.  
Throughout the years, the company has evolved from a small toy company to a leading household name.

“Brands don't get tired. People get tired,” said Goldner, referring to the constant reinvention of the Hasbro brand.

The company will soon launch the “Little Pet Shop”, an interactive website. And it is also planning to launch a new Nerf game within the month.

“Our goal is to inspire the human need for play [...] over and over again,” said Goldner. “It's a consumer-on-demand society.”

Source: THR.com
 

Publicis Worldwide is launching its very own branded entertainment division, which will help clients get their brands into entertainment productions.

“We've been getting more and more interest from clients,” says Richard Pinder, COO of Publicis, in an e-mail to Adverting Age. “It's the right business at the right time. In addition, entertainment and [intellectual property] has become increasingly important for our global clients; in fact, entertainment has been at the core of many of our clients -- the earliest soap operas are a great example of the genre. Last year branded entertainment in the U.S. market alone soared 12% to $24.97 billion. TV consumption has changed. The three-minute program is slowly joining the 30-second spot as an industry benchmark.” 

The first branded entertainment division of Publicis will open in London.

Source: Brand Architect