Univision, the country's premier Spanish-language television network and Todobebe Inc., the leading multi-media company dedicated to the adventures of parenting, announced today the much anticipated return of the popular Family TV show " Viva la Familia! de Todobebe" (Hooray for Families! from Todobebe) on November 21st.

The Emmy nominated one-hour program, broadcast each weekend, mixes humor, entertainment, "reality" segments, interactivity, and lots of surprises for families. The show's Fairy Godmother "Mi Hada Madrina" makes dreams come true for deserving viewers, Todobebe experts come to the rescue to help parents with real life problems uncovered by hidden cameras, and the father's perspective is captured with comedy and adventure in "El Papi". The studio comes alive with
wholesome fun for the whole family - talented children performers, the always-humorous Telebebela (baby Telenovela), and a new cooking segment!

Megastar actress and mother of two, Aracely Arambula returns as co-host and co-executive producer for the initial shows taping from Mexico. Acclaimed parenting author, mother of two and founder of Todobebe, Jeannette Kaplun will also be returning as a co-host of the show, along with a list of visiting guest stars including Geraldine Bazan, Jose Jose and his family, Miguelito, Edith
Gonzalez and many more.

Season 1 stars included NY Yankee Alex Rodriguez, Cristian de la Fuente, multiple Grammy award winner Juanes, Ana Barbara, Leticia Calderon, Victoria Ruffo, Enrique Iglesias, Salma Hayek, Lupillo Rivera, Pepe Aquilar and Eduardo Yanez.

Univision and Todobebe are also partnered together through Univision Radio where Todobebe and Viva La Familia talents provide fun and helpful tips and content for moms and families on the go.

"We're very excited to be bringing our viewers a second fun-filled season of 'Viva la Familia! de Todobebe' on Univision," said Otto Padron, senior vice president of programming and promotions, Univision Network. "This program provides informative and entertaining content for Hispanic families and we have many more wonderful surprises in store for the second season."

According to Gillian Sandler, CEO of Todobebe: "Our partnership with Univision brings reach to millions of families, changes lives, and combines miracles, humor, inspiring moments, and education. For advertisers, it is the opportunity to participate directly in the entertainment experience, bringing their products closer to mothers within an uplifting and family friendly context."

About Todobebe, Inc.

Founded in 1999, Todobebe (www.todobebe.com) Inc is a global media company dedicated to the adventures of parenting. Its core branded properties include "Todobebe" or "All things Baby", and "Viva La Familia" or "Hooray for Family", and provide the best in family entertainment and expert advice to millions of Spanish speakers worldwide through proprietary national broadcast TV formats and libraries, radio content, digital community and content properties, promotions, consumer research, and licensing. Over the last decade, the company has pioneered 360 degree branded entertainment opportunities for Fortune 100 consumer advertisers and produced over 150 episodes and hundreds of short form packages, including top rated prime time specials, and Emmy nominated weekly daytime shows dedicated to the parenting/family genre. Broadcast partners have spanned U.S., Mexico, Colombia, and Central America and included Univision,
Televisa, Caracol, Albavision, and Telemundo-NBC. Its parenting website properties are the leading destination worldwide for Spanish speakers expecting and raising children 0 to 5 years old.

About Univision Communications, Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television
stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes www. univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Movil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.Univision.net


 

Orange Advertising Network, a leading advertising sales house in Europe, launches today in the US and Latin America to provide a complete portfolio of online marketing solutions.

With more than 20 top Hispanic premium publishers, a US/Latam audience of 21 million unique monthly users and a global reach of 343 million unique monthly users, the Orange Advertising Network offers advertisers in the Americas the ability to target audiences through a wide variety of tools such as site specific placements, run of network, category affinities, customized branded entertainment, direct response, and international solutions.

In addition to offering widespread reach, the Orange Advertising Network operates a transparent network to ensure advertisers have control over the sites where their brand is present. Partnerships with premium publishers ensure well targeted and carefully segmented placement and Orange’s experience in portals, content creation and social media brings a creative approach.

"We are very excited to extend the Orange Advertising Network to the Americas," said Luc Tran Thang, VP Advertising, Orange. "Both the US Hispanic and Latin American markets represent tremendous potential in terms of online advertising growth. We believe the distinct elements of our offering will make us a preferred communications partner of most for the majority of online advertisers in the region."

"Our advertisers will know exactly where their campaigns will run," said Marta Martinez, CEO of starMedia. "We’ll be a ’transparent network,’ something that is not very common in most of the Ad Networks’ offerings these days. Our experience in account management, reporting, targeting capabilities and premium content will create a valuable and effective offer for advertisers deciding to take more of their marketing budgets online."

The heavily trafficked starMedia portal will be also part of the Orange Advertising Network offering.

Among its exclusive premium publishers, Orange Advertising Network will integrate leading properties such as Spil Games, the global leader in online gaming.

"Working with the Orange Advertising Network offers a great opportunity to reach out more to our Spanish-speaking audiences in the Americas with relevant and targeted advertising campaigns from premium advertisers," said Peter Driessen, CEO, Spil Games.

El Mundo online, one of the biggest newspapers in Spain, will be another exclusive partner of the Orange Advertising Network. With an audience of more than 4.5 million users in Latin America and its newly launched Americas version, El Mundo has already became one of the leading news sites in the region.

With today’s launch, Orange Advertising Network continues its international coverage expansion, with the ability to target online ads in 60 countries, reaching 343* million unique users. Orange is Europe’s second largest broadband internet provider and the Orange Advertising Network reaches 55%* of all European internet users.

For more information please visit: http://www.orangeadvertisingnetwork.com/americas

*Comscore, Sept. 2009

About Orange

Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators. With 126 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates. At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (38.1 billion euros for the first nine months of 2009) and at 30 September 2009, the Group had a customer base of almost 190 million customers in 32 countries. These include 128.8 million mobile customers and 13.4 million broadband Internet (ADSL) customers worldwide. Orange is the number three mobile operator and the number two provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

The Group’s strategy, which is characterized by a strong focus on innovation, convergence and effective cost management, aims to establish Orange as an integrated operator and benchmark for new telecommunications services in Europe. Today the Group remains focused on its core activities as a network operator, while working to develop its position in new growth activities. To meet customer expectations, the Group strives to provide products and services that are simple and user-friendly, while maintaining a sustainable and responsible business model that can be adapted to the requirements of a fast-paced and changing eco-system.

France Telecom (NYSE: FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.

For more information: www.orange.com, www.francetelecom.com, www.orange-business.com

Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited, Orange France or France Telecom.

About starMedia

starMedia is part of Orange Spain, (www.orange.es), a subsidiary of the France Telecom Group (NYSE: FTE). starMedia.com is a free portal that connects millions Spanish speakers via the Internet, providing them with the most relevant and complete information and services, with channels like El Rincon del Vago and Latin Games, among others. starMedia has local operations in Argentina, Colombia, Mexico, Spain, Chile, and the US (Los Angeles, Miami, and New York). starMedia resells Orange Advertising Network solutions in the US and LATAM.

 

Davie Brown Entertainment, leading entertainment marketing consultancy, announced today that it has been retained by legendary lifestyle brand, Harley-Davidson Motor Company, to spearhead their product placement. Davie Brown Entertainment will integrate and place the brand within film, television, music and gaming properties.

"We're incredibly excited to have such an iconic brand on our roster," says Davie Brown Entertainment President, Tom Meyer. "And while Harley-Davidson is already a sought-after brand in Hollywood, we plan on helping them elevate their brand even higher."

In efforts to socialize the sport of Motorcycling, Davie Brown Entertainment will work in collaboration with Creative Artists Agency in and around the entertainment space for the iconic brand.

About Davie Brown Entertainment

Founded in 1985, Davie Brown Entertainment (www.DavieBrown.com) is an entertainment consulting and activation agency.  Davie Brown specializes in the development and production of branded content, brand integration, property licensing and sponsorship, celebrity and music licensing, entertainment promotions and public relations, product placement, and event production. 
Based in Los Angeles, Davie Brown has offices in New York, Chicago and Dallas. 

The agency is part of The Marketing Arm, which operates within Omnicom Group Inc. (NYSE: OMC).

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
 

Break Media, the leading online publisher of content for guys, today announced their latest branded content project, called the “Social Sportz Net.” The campaign was developed by the Break Creative Lab and Southern Comfort, and consists of an original series of webisodes designed around the uniqueness and versatility of the popular spirit.

The Break Creative Lab, the creative content shop within Break Media, spent months working with Southern Comfort to leverage its knowledge of the male demographic, and create content specifically designed to resonate with guys. The “Social Sportz Net” webisodes will engage this sought-after male audience, and include many of the features that have led Break.com to becoming the #1 comedy destination on the Web, according to comScore.

“The input from Southern Comfort was really instrumental to the process of creating this content,” said Jonathan Small, VP of Creative Lab and Editorial at Break Media. “We wanted to create something that was consistent with the quality we expect of ourselves at Break and would also really drive the needle for the Southern Comfort brand. We are excited to show off the end result.”

The “Social Sportz Net” channel will cover everything guys need to know to host a killer house party, including the right music, required dress, great games and entertainment, and delicious drinks that will be sure to satisfy every guest! Every episode in the series will cover a different theme, and feature tips relevant to throwing the perfect party. A series of 8 installments for this series will be rolled out on the exclusive channel over the next several months.

“Break understood how to deliver on our brand objectives and create rich content balancing the brand message with the tone Break viewers are used to seeing,” said Lena DerOhannessian, U.S. Brand Marketing Director, Southern Comfort. “The partner integration gave us the ability to communicate Southern Comfort as a critical component to any party, and the flexibility to craft the Southern Comfort story in a way that wasn't too disruptive - but hits the key communication points for the brand and runs in tandem with the traditional branded spots.”

The webisodes showcase two roommates, Ted and Neil, as they go head-to-head to prepare, host, and entertain in a party-hosting showdown. Each installment features a different themed party, covered with sports news-style recaps and analysis that highlights the Southern Comfort brand.

The party themes include:

    * Birthday
    * Halloween
    * Thanksgiving Eve
    * New Years Eve
    * 80’s Party
    * Superbowl
    * Single’s Awareness Day
    * Mardi Gras

The series can be viewed at http://www.break.com/ssn.

About Break Media:

Break Media is the Internet's premier entertainment community for men. The company's owned and operated branded properties Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, and AllLeftTurns combined with the publisher sites in the Break Media Network, reach over 70 million men worldwide on a monthly basis. Break Media is currently the 35th largest Domestic Web property in the U.S. and a recognized leader in the Web video space. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.

About Southern Comfort:

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 90 countries around the world and continues to grow as an icon brand. Please visit us at www.SouthernComfort.com.