HeadsUp Entertainment International Inc. (PINK SHEETS:HDUP) operators of the Canadian Poker Tour and Canadian Poker Player Magazine are pleased to announce that they have entered into a merchandise distribution agreement with Ksino Inc for their lines of premium gaming apparel in Canada. Utilizing the media model HeadsUp has built over the past 4 years, Ksino apparel will be marketed throughout Canada in Canadian Poker Player Magazine, on all upcoming Canadian Poker Tour television broadcasts and into the websites, social communities and player databases from coast to coast.

The Ksino brand is targeted at lifestyle image enhancement to the very demographic that HeadsUp and the CPT have been building since the inception of the company. Ksino Inc. will also be playing a major role in hosting player parties and receptions at major CPT events going forward in a partnership that will strengthen the revenue models for events across Canada. Ksino has sent its marketing teams to both the BC Poker Championships and the CPT/WPS Costa Rica poker tournaments over the last 3 weeks, receiving extremely positive feedback from players and casino operators on its product line. The Ksino team has also been producing video highlights from the events that can be seen at www.ksino.com.

"The relationship we have built looks to not only be extremely profitable but a tremendous partnership to maximize the value of both of our brands", commented HeadsUp President Kelly B. Kellner. "I see Ksino being to poker and gambling enthusiasts what Tap Out has been to clothing in the mixed martial arts marketplace."

In addition to its existing lines, Ksino will be designing and launching exclusive products for the Canadian Poker Tour and will supply and brand Ksino wear to Team CPT as they travel and play in events in Canada and around the world.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Production of Web shows looks set to increase down under with the announcement this week of a new Web TV production company Pixel8, from branded entertainment agency InShot. Pixel8 is the creative brainchild of James Grant Hay, the founder and CEO of InShot, an agency which specialises in placing brand products in movies, television, video games and Web TV shows.

Speaking at the annual Screen Producer's Association of Australia (SPAA) Conference at the Westin Hotel in Sydney last week, Mr Grant Hay told audiences attending his branded entertainment roundtable discussion of his intention to independently produce made-for-digital Web shows. 'This is a logical step for ourselves and that of our advertising clients, who increasingly have come to expect custom-based branded entertainment solutions from our agency,' he said.

Global production of Internet television has exploded in 2009, with online video expected to comprise 90 percent of the world's Internet traffic by 2013, according to Forrester. Professionally produced brand-funded content is forecast to grow nearly 14 times to $5.79 billion in 2011.

Mr Grant Hay's announcement coincided with the final day's conference keynote address, given by Senator Stephen Conroy the Australian Federal Government's Minister for Broadband, Communications and the Digital Economy.

Like the Digital Britain Report, the Australian Government has mandated in recent times the roll-out of a National Broadband Network (NBN) to bring Australia into the digital 21st Century as part of the coming Internet-Protocol Television (IPTV) revolution. 'The building of the NBN, which is now underway, will significantly enhance the experience for content consumers, said the Minister. The NBN will be an enabling platform for a whole range of new content business models and opportunities for generations of producers to come,' he said.

Following the conference, Mr Grant Hay revealed to reporters in the Media Room a sneak preview of BobbyDrexler, his online interactive Web series thriller. 'BobbyDrexler is a dark sardonic character driven piece about a career identity thief who preys on the wealthy. Think Kevin Spacey and you have BobbyDrexler,' he said.

Mr Grant Hay said InShot would continue to service its advertising clients for brand integration opportunities in movies, television shows and Web series. http://pixel8.com.au/ 

United Entertainment Group (UEG) is the preeminent agency at the convergence of advertising and entertainment. Formed by President and CEO Jarrod Moses and leading Hollywood talent agency United Talent Agency (UTA), UEG is an innovative, new-age entertainment marketing and branding company devoted to building brand-specific properties and creating entertainment-based marketing solutions for major consumer brands.

UEG focuses on four key practice areas for its clients: Branded Entertainment, Celebrity Partnerships, Content Creation and Brand Development. "UEG is a one-stop shop for brands and entertainment entities to build new communications platforms," says Moses. UEG's clients include high profile brands such as Procter & Gamble, Estee Lauder, Build-A-Bear Workshop, Williams-Sonoma, Frito Lay, and the Bob Hope Classic.

Estee Lauder recently engaged UEG to help reinvent the way two of their brands were tapping into the digital space to drive awareness of new products and e-commerce sales.

For the launch of Very Hollywood Michael Kors, UEG took a high-value content and social media-driven approach to drive awareness and reinforce the fragrance's strong Hollywood inspiration among a younger target.

LAB Series engaged UEG to develop a strategy and digital content to enhance and expand their voice to include more brand dialogue that related directly to their male consumers' lifestyle - many aspects of which are enhanced by the brand.

Additionally, UEG is now the Agency Of Record for both Build-A-Bear Workshop and Williams-Sonoma and is working with both to develop opportunities across the music, film, TV and celebrity space.

The Bob Hope Classic, one of the oldest and most prestigious golf tournaments in the country, brought on UEG to update their traditional golf and lifestyle brand into a more hip and relevant offering. UEG's core competency lies in creatively realigning brand strategies to refresh overall brand concepts, and the new, reinvented Classic will take place on January 18th, 2009. 

Hip hop artist 50 Cent has partnered with Vitaminwater to create 50’s new Sound Lab App on the App Store.

Using Romplr, the interactive music platform from Moderati, fans can download their iPhone or the iPod touch to create and share their own mixes of “Baby by Me”—50 Cent’s latest single from his newest album.

“Vitaminwater is calling on all of its fans to get inspired and start mixing it up with 50's Sound Lab App,” explained Rohan Oza, chief marketing officer of Vitaminwater, smartwater and vitaminwater10. “50 cent is a part of the Vitaminwater family and we are excited to be able to share his new single with everyone through this groundbreaking social media experience for iPhone and iPod touch.”

The partnership between the brand and the artist will also give one fan a chance to display his/her skills in the recording studio. Once the remixes have been uploaded, 50 Cent will pick one and will invite that person to meet up with him.

“Musical talent unfolds in many ways and I'd like to see what tomorrow's producers can do with my track with nothing but a bottle of Vitaminwater, my 50's Sound Lab App and an iPhone,” said 50 Cent.

Source: Hip Hop Press