Philips partners with DDB to produce branded content

Published on March 4, 2010 by PPN Staff · No Comments

Philips and DDB will launch a series of five short online films next April, following the partnership?s successful award-winning interactive film?Carousel.

?Parallel Lines? was launched the Philips Cinema website and on its respective Facebook page. The series will officially launch on April 8.

The series is the culmination of the work of five filmmakers from Ridley Scott Associates (RSA). These works include drama, action, animation, and sci-fi.

For Philips, the production marks the third consecutive year that the company has invested in long-form branded entertainment.