SKYY Vodka partners with Sex and the City

Published on February 18, 2010 by PPN Staff · No Comments

There?s been a lot of buzz around the upcoming Sex and the City movie sequel, and brands and advertisers are quick to respond on the potential marketing benefits of the movie. One of these brands is SKYY Vodka.

The liquor manufacturer has announced that it has a comprehensive global marketing agreement with Warner Bros. Entertainment, making SKYY the official vodka of the movie. The company will offer limited edition bottles designed by Patricia Field, the movie?s costumer.

In addition to that, the company will also be using promotions, charity screenings, sweepstakes, and exclusive press kits.