Renault has officially launched its own branded television channel, Renault TV.
The auto manufacturer says that the channel will showcase the brand and its products, as well as deliver updates on its latest models.
““Renault is the first automobile manufacturer to launch a television channel on Sky, Canalsat and the internet,” said Patrick Fourniol, the company’s communication marketing director. “With a potential audience of nearly 30 million people, Renault TV is a real opportunity to broaden our target.”
Renault TV follows the footsteps of the company’s successful branded website, which was launched last year. The site is continuing to see consistent growth as it continues to see more and more visitors.