More and more brand managers are exploring advergaming (in-game advertising) for added exposure and extra revenue.
An advergame is a custom-built game that centers on a brand. The game is built around an objective, which the brand manager conveys to the target demographic.
The main purpose of the game is for the consumer to have fun and to promote brand recall, which will be easy since the brand is usually the hero of the game.
Experts forecast that the advergaming industry will reach $68 billion in 2012 in the United States (US) alone.
