July 2010 Archive

Product placements in Charlie St. Cloud

Charlie St. Cloud, Zac Efron?s latest movie, features several product placements. The movie is based on the book by Ben Sherwood, ?The Death and Life of Charlie St. Cloud.? Charlie (Efron) ...

Getmemedia.com: Product Placement Specialists Scenario Reach out to Marketers with New Advertising Opportunities

[Earth Times] -- Scenario UK Limited has become the first product placement company to sign up to marketing and media solutions website Getmemedia.com http::/www.getmemedia.com/, in order to bring their increasing ...

President Obama uses MacBook Pro!

United States (US) President Barack Obama apparently uses a MacBook Pro! In a demonstration video for healthcare.gov, the leader of the free world used a MacBook Pro with a presidential seal ...

Peter Andre’s show is investigated for product placement

Peter Andre, the Australian pop star, is being investigated by Britain?s media regulators for allegedly promoting a hotel and airline in his UK reality show. In the celebrity?s TV series, ?Peter ...

More product placements on Mad Men

Mad Men, a show centering on US ad executives during the 1960s, featured a product placement of Jantzen?a swimwear brand. This is nothing new for the show. Because of its plot, ...

Getmemedia.com: Product Placement Specialists Scenario Reach out to Marketers with New Advertising Opportunities

[PR-inside] -- Scenario UK Limited has become the first product placement company to sign up to marketing and media solutions website Getmemedia.com :? http::/www.getmemedia.com/ :? , in order to bring ...

ZenithOptimedia’s Newcast Division and iTVX Partner for Branded Entertainment Measurement

Newcast, a specialist division of ZenithOptimedia, has enlisted the services of iTVX to evaluate and measure branded entertainment activity developed on behalf of their clients. According to Kantar Media, branded entertainment ...

Gorillaz Go Mobile in iPhone and iPad App

Matmi and Gorillaz join forces to bring ?Escape From Plastic Beach?, the latest Gorillaz game, to the iPhone, iPad, and iPod Touch. Escape to Plastic Beach is a 3D (Unity) action ...

iTVX Insights Drive Customer Brand Integration Impact in Web Video

iTVX, the global leader in branded entertainment measurement, has extended its capabilities to provide agencies and brands with actionable valuations, insights and learnings for the growing digital sector of integration ...

Product placement in Salt

Salt, Angelina Jolie?s latest action flick, featured a product placement during a flashback sequence in the film. The scene explained the origins of KA-12, the Russian sleeper program. It showed that children ...

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News Updates

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Code of practice for product placements on Irish TV

The Broadcasting Authority of Ireland (BAI) is ...

British viewers welcome product placement to television

Six out of 10 British television viewers ...

Evolve Media Launches Branded Entertainment Unit, Springboard Studios, for Original Video Creation and Distribution

[Business Wire] -- Evolve Media, a unique ...

LiceGuard gets product placement in The Switch

RR Health Technologies? LiceGuard products have a ...

Honda product placement on Mad Men

Once again, Mad Men featured a well-placed ...

Cigarette product placement is now online

Cigarette companies are now using the internet ...