Snapple scores big in Celebrity Apprentice product placement

Product placement has been proven to have positive effects on building brand identity. This is what was behind the mind of the people from Snapple when they booked a product ...

RedLever Acquires ‘Steve Clarkson Dreammaker’ Webisode Reality Series Starring America’s Top Quarterbacks

[PRNewswire] -- RedLever (www.red-lever.com), a leading producer of premium branded content across all genres and distribution platforms, announced today it has acquired the Web rights to the reality series "Steve ...

Toyota Highlander stars in TBS comedy show

Toyota has signed a deal with TBS to sponsor one of the network's new comedy shows, "Are We There Yet?" The Toyota Highlander will have product placements in the series, and ...

Sex and the City 2: a product placement vignette!

The first Sex and the City movie racked in over 90 brand appearances. Could its sequel?which is said to be bigger and better?top the product placements in the first film? Without ...

Czech Republic allows product placement in selected platforms

Come June, product placement in soap operas and talk shows will become a legitimate way for television networks to make money in the Czech Republic. The change comes after a European ...

Sex comes with no Apple this time

This year's Sex and the City 2 will no longer have Apple product placements, since the film producers have now shifted to HP. For the longest time, Carrie Bradshaw (Sarah Jessica ...

Aussie radio broadcasters want product placement opportunities

In Australia, industry bodies are lobbying for more product placement opportunities in commercial radio broadcasts. The Australian Association of National Advertisers (AANA) says that commercial radio has too many regulations. Compared ...

JVC Mobile Entertainment Announces TURN ME ON 3 Campaign Featuring The All-American Rejects

JVC Mobile Entertainment (www.mobile.jvc.com), a leading developer and manufacturer of sophisticated mobile, audio, and video products, announces its 2010 "TURN ME ON 3" campaign featuring multi-platinum selling recording artists, The ...

NBC sees future in online branded entertainment and product placement

Branded entertainment and product placement are on the rise. And NBC Universal Digital Studio (NBCU) is taking advantage. The two-year old production unit is planning to increase its production of branded ...

Ford product placement in American Idol

Ford has hooked up with American Idol for a promotional video for the auto manufacturer. The final three contestants of American Idol?Crystal Bowersox, Lee DeWyze, and Casey James?casually mention the video ...
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