Interactive Studio RedLever Launches Branded Entertainment Campaign for Tone(R) Skin Care

RedLever (www.red-lever.com), a leading producer of premium branded content across all genres and distribution platforms, announced today the launch of the Tone? VideoBox; an interactive music platform sponsored by Tone? ...

Russia cracks down on product placement

Russian television stations may have to decrease their commercial breaks if they want to continue allowing product placements. Reports say that the Office of the Federal Antimonopoly Service (FAS) says that ...

UK says that tobacco product placements are still prominent in movies

Tobacco product placements are still common in films rated suitable for kids and young teens, suggested recent research from Thorax. Authors of the study say that active tobacco product placement is ...

Jamie Oliver bashes Kraft Lunchables in Food Revolution

Jamie Oliver?s Food Revolution became a revolution against Kraft last Friday. The British chef held a tray of Kraft Lunchables and boldly said, ?I hate these things.? Oliver continued: ?Look at ...

Chuck likes DC Comics

In the latest episode of ?Chuck? on NBC, DC Comics had a product placement mention of the comic ?Justice League of America? (JLA). Morgan Grimes?the sidekick?describes Chuck as a die hard ...

Product placement and false advertising

Product placement is now a mainstay in movies. However, critics say that there is a danger to it?what happens if a product is falsely marketed in a movie? In a recent ...

HP and Microsoft on Sex and the City 2

In the upcoming ?Sex and the City? sequel, Carrie Bradshaw and her friends will carry Hewlett-Packard (HP) laptops that run Microsoft Windows. In the first movie, the characters used the Macbook. ...

People StyleWatch becomes successful with product placement

With the print magazine business struggling, People StyleWatch is looking for alternative means to profit. And it has been a lucrative approach for the fashion magazine. During the second half of ...

Rihanna video has Casio product placement

Rihanna is reportedly using product placements in her upcoming video despite criticizing the practice. The singer recently commented on Lady Gaga?s heavy use of product placement in ?Telephone.? But sources say ...

Renault product placement in The Sims 3

Renault and Electronic Arts have signed a deal that will allow The Sims 3 players to integrate Renault?s electronic vehicles into the game. The new product placement deal includes the Renault ...
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