Chrysler makes Fallon its official ad agency

Published on December 8, 2009 by PPN Staff · No Comments

Fallon Minneapolis is back in the car industry.

The advertising company is now going to handle Chrysler, which marks the first time Fallon has held an auto account since the BMW film series.

Oliver Francois?Chrysler?s president and CEO?said that Chrysler?s official ad agency will be Fallon, which will develop new commercials for the auto manufacturer.

?We are proud to be involved with rebuilding such a great, iconic American Brand,? explained Chris Foster, CEO of Fallon. ?This win for us is a testament to our renewed momentum under Darren Spiller’s creative leadership.?

Spiller became Fallon?s creative director last April.

Fallon became a notable company after the success of the BMW films. These productions featured top class talent, including Clive Owen. The series was launched in 2001, and it set the bar for branded entertainment productions in the auto industry.

The big question remains: how will Fallon boost the struggling auto brand?

Source: AdAge