Churchill Downs (CDI) and its newest subsidiary, Churchill Downs Entertainment Group (CDE), will launch a three-day summer music festival that features more than 60 bands, including Bon Jovi, Ken Chesney, and the Dave Matthews Band. The event will be held at the home of the Kentucky Derby on July 23-25, 2010.
The HullabaLOU Music Festival will be headlined by a wide range of musical talent from the genres of classic rock, country, and bluegrass.
“CDE plans to introduce a variety of live entertainment concepts that provide exciting and innovative entertainment options for our customers and that fit with our management team's core competencies, including the operation and monetization of large-scale, live events,” commented Steve Sexton, president of CDE. “Our first major project is the HullabaLOU Music Festival, which will be a great springboard for CDE-branded entertainment. With Bon Jovi, Kenny Chesney, and Dave Matthews Band as headliners, we have an extraordinary lineup of musical artists who will be performing against the backdrop of the iconic Twin Spires at Churchill Downs. We believe that fantastic combination will offer a one-of-a-kind experience for music fans, and we anticipate that the HullabaLOU Music Festival will become the premier music festival in this region, and an important summer destination for music lovers for years to come.”
CDE hopes that the festival’s artists will make a big impression on the music-enthusiast community.
Source: Trading Markets