United Entertainment Group (UEG) Adds a Host of Lifestyle Clients to Their Roster

United Entertainment Group (UEG) is the preeminent agency at the convergence of advertising and entertainment. Formed by President and CEO Jarrod Moses and leading Hollywood talent agency United Talent Agency (UTA), UEG is an innovative, new-age entertainment marketing and branding company devoted to building brand-specific properties and creating entertainment-based marketing solutions for major consumer brands.

UEG focuses on four key practice areas for its clients: Branded Entertainment, Celebrity Partnerships, Content Creation and Brand Development. "UEG is a one-stop shop for brands and entertainment entities to build new communications platforms," says Moses. UEG’s clients include high profile brands such as Procter & Gamble, Estee Lauder, Build-A-Bear Workshop, Williams-Sonoma, Frito Lay, and the Bob Hope Classic.

Estee Lauder recently engaged UEG to help reinvent the way two of their brands were tapping into the digital space to drive awareness of new products and e-commerce sales.

For the launch of Very Hollywood Michael Kors, UEG took a high-value content and social media-driven approach to drive awareness and reinforce the fragrance’s strong Hollywood inspiration among a younger target.

LAB Series engaged UEG to develop a strategy and digital content to enhance and expand their voice to include more brand dialogue that related directly to their male consumers’ lifestyle – many aspects of which are enhanced by the brand.

Additionally, UEG is now the Agency Of Record for both Build-A-Bear Workshop and Williams-Sonoma and is working with both to develop opportunities across the music, film, TV and celebrity space.

The Bob Hope Classic, one of the oldest and most prestigious golf tournaments in the country, brought on UEG to update their traditional golf and lifestyle brand into a more hip and relevant offering. UEG’s core competency lies in creatively realigning brand strategies to refresh overall brand concepts, and the new, reinvented Classic will take place on January 18th, 2009.