PumpTopTV—a digital media network found in gas stations—has signed an agreement with MovieSet.com. The partnership will allow MovieSet.com to show “behind the scenes” clips across PumpTop’s media network.
One of the first films to be featured will be “King of Fighters”, which stars Sean Faris, Will Yun Lee, Maggie Q, Ray Park, and Bernice Liu. The film is directed by Gordon Chan, a well-known action movie director.
PumpTop has also signed other content agreements with media and information providers, including Dilbert, JD Power, and Comedy.com.
“Content is an evolving strategy for the medium,” said Doug Woo, executive vice-president of AdTek Media—parent company of PumpTop. “People are already attracted to our medium. We already have fixed eyeballs. Because of that content is not used to get people to watch, it’s to give them a good experience.”
During mid October, the company launched its first branded entertainment campaign with Gary Vaynerchuk—author of “Crush It! Why Now is the Time to Cash in On Your Passion”.
PumpTop promoted the book in local markets and used it as content for the company’s media networks.
In the past, PumpTop has worked with several products, including Red Bull, General Motors, and VH1.
Source: AdWeek