Break Media breaks into branded entertainment industry

Published on October 9, 2009 by PPN Staff · No Comments

US-based firm Break Media says that it has increased its production of branded entertainment projects with more than 25 campaigns this year.

?Brands and agencies are seeing a measurable difference in engagement and viral distribution in the campaigns that we?ve executed,? comments Keith Richman, CEO and founder of Break Media. ?And we?ve learned a thing or two along the way about how we make content that really speaks to our audience, and do it on a budget that can provide real returns for brands.?

During the year, the company produced a four-part documentary together with Levi?s. The production followed stories about off-beat events. Break Media also worked with Castrol to create a video series on Urban Car Legends.

The company even partnered with Kentucky Fried Chicken (KFC) to create a three-part web series that featured Colonel Sanders.

?We came to Break because they know how to produce quality content that speaks specifically to guys,? comments Deva Bronson, the digital media manager of KFC. ?We worked together with the Break Media Creative Lab to come up with custom ideas and solutions for the KFC brand, and we were very happy with the high level of engagement the brand experienced with this creative content approach.?

Source: brand-e-biz