Hasbro branded entertainment through the years

Published on October 7, 2009 by PPN Staff · No Comments

Last Tuesday at Cannes, Hasbro?s president and CEO Brian Goldner delivered a MIPCOM keynote speech centering on ?Becoming a Branded Play Company.?

In the speech, Goldner discussed how the company has become powerful in the arena of branded entertainment. Hasbro?s latest success was the two installments of Transformers, which began as a toy line that transformed into a cartoon series that transformed into a blockbuster success.

Goldner even cited the company?s first branded entertainment production?Mr. Potatohead.
Throughout the years, the company has evolved from a small toy company to a leading household name.

?Brands don’t get tired. People get tired,? said Goldner, referring to the constant reinvention of the Hasbro brand.

The company will soon launch the ?Little Pet Shop?, an interactive website. And it is also planning to launch a new Nerf game within the month.

?Our goal is to inspire the human need for play [...] over and over again,? said Goldner. ?It’s a consumer-on-demand society.?

Source: THR.com