CW and Virgin America produce branded entertainment show

The CW and Virgin America are teaming up to produce a branded entertainment show titled ?Fly Girls.?

The series will center on high-flying women and their exploits during their global travels. The target demographic will be CW?s core demographic, women aged 18-34.

Prior to this production, a reality TV series focusing on an airline has been done before by the A&E Networks. The show (titled Airline) aired from 2004-2005 and targeted customers and employees of Southwest Airlines. It was produced by Granada Television.

Fly Girls will launch with eight 30-minute episodes featuring Virgin America?s top flight attendants, who travel to world-class cities like Las Vegas, Miami, and New York.

While the flight brand is dominantly visible in the series, a spokesperson for the airline has said: ?This is not a branded entertainment show, but rather a docu-series that happens to follow the lives of Virgin America in-flight teammates.?

Source: Media Daily News