Twilight product placement increases sales of Wuthering Heights

The Telegraph says that Waterstone?s?a popular bookstore in UL?has experienced a spike in sales for Emily Bronte?s Wuthering Heights since last May. No doubt, the book is a classic, but it didn?t have significantly high sales numbers before the sudden spike last year. Why are people buying it again?

As unlikely as it may seem, part of the credit should be directed to Stephanie Meyer?s Twilight series. Bella Swan, one of the main characters of the series, cites the book several times and even compares some characters in Twilight to characters in Bronte?s novel.

HarperCollins has taken advantage of the sudden popularity by investing in a new cover art that is reminiscent of Twilight?s cover.

?I don?t think a vampire?s recommendation has ever sent a book to number one before,? commented Simon Robertson, a Waterstone?s classic buyer.

While product placement is famous in America, it has not proven to be effective in books as it is in television or film.

Source: National Post