Butterfinger partners with Improv for branded comedy tour

Nestle?s Butterfinger will continue its comedy-based marketing strategy with a new multi-platform deal with The Improv, securing a nationwide tour of over 25 comedy clubs.

The branded entertainment campaign includes a sweepstakes draw, a branded video, online and social media efforts and on-site collateral materials packaged by Medium, the branded entertainment division of Levity Entertainment Group.

The Butterfinger/Improv Comedy Tour Sweepstakes offers a grand prize of a comedy tour package for four people. Plus, 250 first prize winners will receive two tickets to any club in the US owned by Improv or Funny Bone.

As explained further in MediaPost: ?Wrappers for single- and king-size bars of Butterfinger, Nestl? Crunch, Baby Ruth and their respective Crisp versions, as well as 100 Grand bars, will carry a code that can be redeemed for one sweeps entry online at Butterfinger/Improv or by texting the code to LAUGH (52844).?

Through the rest of the year, Improv and Funny Bone clubs will be running a three-minute video featuring Butterfinger?s humorous ad campaign before each show.

?Nobody’s Gonna Lay a Finger on My Butterfinger? will feature Owen Benjamin (House Bunny and Mad TV) and Amy Schumer and Ron G (finalists from Last Comic Standing).

Online video and brand impressions will try to be generated from social media campaigns.

Source: MediaPost Publications