FameCast banks on branded music contests

FameCast is making a shift to branded entertainment by making its mark in contests, which feature aspiring musicians and big name clients.

The company provides corporations and event producers marketing campaigns that center on music and other entertainment contests. FameCast also produces FameCast TV, an online platform featuring the contestants.

FameCast started as an online music contest with a traffic-based advertising method, says Matt Hovis?co-founder of the company. However, the company has made many changes in the business model for the past two years.

?We?ve shifted completely to that of a branded entertainment platform, with a current focus on contest centered marketing campaigns, which has proven to be of real interest to the corporate world while remaining a place of new opportunity for emerging talent,? says Hovis. ?It?s really resonating in the market place, and we?re doing good business.?

Some of the company?s clients include Western Union, Fender, Pac-Sun, Guitar Center, and Joe?s Jeans. 

Not all of the company?s projects are centered on music. FameCast recently organized a modeling contest for Joe?s Jeans and helped redesign the retailer?s online storefront. The company is currently working on a sports-related contest and entrepreneurship campaign for Western Union.

?Contests are quickly becoming an established means of generating online activity, generating buzz and viral messaging,? says Hovis. ?It?s been an excellent way for artists to be discovered.?

Source: Austin Business Journal