Bellrock Media's U.S. subsidiary, Moderati, today announced the next generation of digital music with "Romplr", a patent-pending interactive music platform debuting worldwide with legendary hip hop superproducer & Eminem DJ, The Alchemist. The Alchemist's "Chemical Warfare" Romplr, named after his new album of the same name, allows people to create their own mixes from three hits on the album --"Lose Your Life (featuring Snoop Dogg, Jadakiss & Pusha T of The Clipse)", "That'll Work (featuring Three 6 Mafia & Juvenile)" and "On Sight". Using the key elements of the songs, Romplr makes it easy for fans to become "producers" and create their own unique versions and share them with their friends.
Consumers have proved that they want their media to be interactive – the rise of social media, video gaming and interactive TV have paved the way but, until now, music has not been an interactive experience for consumers. With Romplr, fans can now connect to artists' music in a whole new personal way by creating their own versions of a song and being part of the creative process. In addition to the core song elements, the Alchemist Chemical Warfare Romplr will feature seven additional samples, offering fans the tools to really connect with the music and personalize Alchemists' tracks. Fans can then record and share their mixes through Facebook Connect, through email or on Romplr.com, the online interactive music companion site. The Alchemist Chemical Warfare Romplr is available for download in the App Store in 76 countries across the globe.
"E1 Music is intensely focused on developing and promoting digital and mobile fan engagement opportunities for our artists," stated Bill Crowley, E1's VP / Digital + Mobile. " The Alchemist has a huge following, both online and among both professional and aspiring producers and DJ's, and has scored hundreds of thousands of Youtube views for his in-the-studio and beat-making videos. Alchemist's Chemical Warfare Romplr application is a fantastic way for Alchemist's fans to participate in his music-making. Moderati has been a huge contributor to E1's past successes in the mobile market, and we look forward to developing future apps for our other artists"
Alchemist Chemical Warfare Romplr is the latest in a series of Romplr branded music applications to be produced by Moderati. Over the past month, Moderati has launched successful and critically-praised Romplrs for Soulja Boy Tell 'Em and LMFAO. In addition, Moderati has launched Romplr Dance, which contains three original dance tracks that can be remixed by fans. Romplr will also be extended to other mobile platforms such Blackberry, Android, Java, Ovi and other popular mobile storefronts.
As one of America's largest mobile content agencies, Moderati has recently cemented its position as a leading creator of compelling Smartphone experiences. The company's Virtual Zippo Lighter iPhone application has reached over five million downloads and is ranked #18 on Comscore's all-time highest iPhone application downloads list. With the launch of the Romplr application, Moderati is turning their attention back to music by offering a fun and engaging platform for both fans and artists.
"We are thrilled to be working with another top artist to help them interact in a fresh way with their fanbase through Romplr." said Jon Vlassopulos, CEO of Moderati. "People love getting closer to their favourite music and The Alchemist Romplr gives them that access pass."
The Alchemist "Chemical Warfare" Romplr is now available on iTunes at a special one-week promotional price of $0.99. To learn more, visit: www.romplr.com. Future artists and Smartphone applications will be announced soon. Follow @Moderati via Twitter to stay in the mix.