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A possible BlackBerry product placement in NHL 10

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EA Sports, the famous sports game developer, will be releasing NHL 10 on September for Xbox 360 and PS3. The previous versions of the game have received many awards and has profited from forms of advertising, including in-game product placements.



RIM, a wireless communications firm, has expressed interest in in-game product placements in NHL 2010. The company has placed the BlackBerry device in deadline area.  


As or press time, EA Sports has not released a statement regarding the deal.
 

 

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