Whether you like product placement or not, it looks like its going to stay in movie houses for years to come.
According to a study conducted by the Journal of Marketing, product placement is more effective than ever. Simply said, when you see a movie character drinking a can of Pepsi, our initial reaction is to buy one for ourselves.
The article says, “when a product is successfully placed in feature films, the company that makes it enjoys a dramatic boost in its stock price.”
Product placement is so successful that the study believes that spending for it will increase from $722 million in 2005 to $1.8 billion in 2010.
To see the emergence of the trend, just check out the last summer movies to be released: Transformers had General Motors, Terminator had 7-Eleven, and Star Trek had Nokia.
The study also cited successful product placements of the past, most notably The Italian Job with Mini Coopers.