BBEs Jen and Barb, Mom Life is Renewed for Second Season

Published on July 8, 2009 by PPN Staff · No Comments

BBE (Broadband Enterprises, Inc.), the digital video authority, today announced that its highly successful original online program, ?Jen and Barb, Mom Life? (www.jenandbarbmomlife.com) has been renewed for a second season.

The second season of ?Mom Life,? will kick off the week of June 15th with A&E sponsoring the first episode of the new season. As part of the sponsorship, A&E will have their television series ?The Cleaner? integrated into the season kickoff of ?Mom Life.?

According to BBE, in the original online program?s initial season, which concludes at the end of June, ?Mom Life? has garnered over 45 million views.

?There is an increasing level of buzz today surrounding the digital branded entertainment space, with the most fervent debates around how to scale, while making a profit,? said Darryl LaRue, EVP of Operations and Business Development for BBE. ?With ?Mom Life,? we executed a short form branded series featuring non-celebrity ?real world? moms and leveraged the power of BBE?s unwired network to attract unparalleled viewership. Garnering an average of nearly 1.5 million views per episode, our advertisers are very excited about the value of the medium. No other original show in the ?mom? space, or the entire online space for that matter, has shown this type of success.?

John McCarus, VP, Group Director Brand Content for The Third Act, Digitas? Brand Content team worked closely with BBE and the producing team for season one of ?Mom Life? on behalf of a large CPG client. ?Participation in this initiative was a key step in our clients? continued funding of original video content development. The ?Mom Life? series is continuing to garner viewership on behalf of our clients, which proves that digital video is scalable.?

BBE says data reports show that the online audience is comprised of 35 million moms with children under the age of 18 who control 85 percent of the estimated $2 trillion dollars in household spending. ?The upside for advertisers who are getting involved in ?Mom Life,? season two is tremendous,? said LaRue.

LaRue also noted the show?s renewal comes on the heels of a just-completed BBE study that concluded streaming video (pre-roll) is 8-25 times more effective than video in-banner ads based on click-through rates. Virtually all of the ?Mom Life? series ads were pre-roll.