Dr. Pepper partners with The Sims 3

Gamers who want to see special content for The Sims 3 and other Electronic Arts (EA) games will have to buy a Dr. Pepper.

AdWeek reported that the Dr. Pepper Snapple Group has signed a partnership with EA to offer original downloadable content in exchange for codes placed in over 500 million Dr. Pepper products.

?The first-of-its-kind partnership with EA will give Dr Pepper fans an unrivaled experience by adding exclusive value to their games such as new levels and items,? explained Tony Jacobs, VP of marketing for Dr. Pepper. ?EA is the only media company that could reach our target audience with the breadth and depth of titles for gamers on any gaming platform.?

Steve Seabolt, VP of global brand development for The Sims, says that the new promotion will lead gamers to think more about the Dr. Pepper brand.

Source: Adweek