NexHorizon Communications, Inc. (Pink Sheets:NXHZ) (www.nexhorizon.us) today announced it has signed an advertising representation agreement with Player’s Network (OTCBB:PNTV) (www.playersnetwork.info), a Global Digital Media Network dedicated to Las Vegas Entertainment and Gaming Lifestyle, producing and distributing original content for its own televised network of over 140 million television homes worldwide, and extensive broadband distribution on platforms such as Hulu, Google, and Blinkx.
"We see this relationship as a means to capitalize on Player’s Network’s extensive video library," states Calvin D. Smiley, Sr., NexHorizon Communications CEO. "And with the new advertising trends in branded entertainment, the Network’s distribution platforms will allow us to offer increased branding opportunities for select advertisers, producing even greater revenue streams for all parties involved."
By retaining NexHorizon, Player’s Network hopes to increase sponsorships for existing content, as well as, seek out new opportunities in branded programming with national and regional advertisers seeking to align their brand with Las Vegas. With three distinct categories, Player’s Network (gaming), Vegas on Demand (lifestyle), and Sexy Sin City, (nightlife), advertisers will have a choice of demographic and brand image best suited to their product.