AMP Energy drink becomes first product to do live streaming on Facebook

AMP Energy drink, which is owned by PepsiCo Canada, will become the first product to have streamed a live event on Facebook?a famous social networking site.

The ?AMP Energy Rock Off!? is the finale of a rock band contest that is targeted at consumers at the age of 18 to 25. The event will be held in Toronto during the Northeast Music & Film Festival and streamed on Facebook. The winning band will be awarded with $100,000.

PepsiCo Beverages Canada will use Facebook as the anchor for its new campaign. AMP Energy drink will use on-site engagement to boost recall, exposure, and appeal.

OMD Canada is the media agency for the campaign and Facebook video streaming will be powered by Eyeblaster.
 
From February to April, AMP Energy drink toured 39 Canadian colleges and universities in search of great rock band groups. The tour titled ?Amp Your Game? saw bands audition via a contest using the Rock Band 2 video game.

The contest organizers picked semifinalists and announced them through AMP Energy Canada?s Facebook page.

The campaign has brought 15,600 Facebook fans for the brand page, around 257,000 visits, more than 50,000 video views, and more than 60,000 votes.

The tour generated over 150,000 AMP beverage trials and nearly 22,000 non-trial exposures to the brand?s messaging.

Fans who will watch the event through Facebook will be able to cast votes. A panel of judges will use the

Facebook votes, their own assessments, and the band?s game score to determine the winner.