The Effects of a product placement on Oprah

Product placement and branded entertainment specialists will get a treat tomorrow night as CNBC will air a documentary titled ?The Oprah Effect??a show that explores what happens to a product when Oprah supports it on her show.

CNBC reporter Carl Quintanilla will interview people who?s job is to get products and services on Oprah?s long-running talk show.

The documentary will explore many examples. One of which is Carol?s Daughter, a beauty line owned by entrepreneur Lisa Price. The line saw sales rise by as much as $18 million after Oprah mentioned the brand in her talk show.

?There is nothing like it, that we saw, in American business,? described Quintanilla.

To balance things out, the documentary will also explore the negative effects of a product placement in Oprah. This is the case of KFC, a fast food chain who did not anticipate the surge in demand when the brand?s promotion was mentioned in the show.

The company was overwhelmed with the surges in demand. Those who are looking to pitch on the show are advised to watch the show. One of the companies took seven years before getting a mention in the coveted talk show.

The opportunities for product integration with Oprah?s marketing power will widen with tha launch of her own lifestyle network named OWN.

CNBC will air the Oprah Effect on Thursday, May 28, 2009 9PM.