Subway will continue to deliver sandwiches for NBCs Chuck

NBC has signed a deal to secure Subway?s continued support for ?Chuck??a comedy spy series that was reportedly on the network?s chopping board.

The sandwich maker had already aroused attention for its presence in the WB-produced show. In one episode, several character enjoyed Subway sandwiches during a bachelor party. In another episode, Morgan (a character in the show) mentions Subway?s marketing slogan as part of the dialogue.

?This is far beyond just a logo placement or a product placement. It’s more about the messaging,? mentioned Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust, during an interview with Ad Age.

The show has averaged a 2.8 rating during its second season, which is not really that high. However, it has an extreme fan base and Subway?s interest, along with studio lobbying, will keep the show going.

?We had a number of our shows in the same position, and we were really looking to see how the fans were reacting, knowing the show was on the bubble and how our advertisers viewed the program,? said Ben Silverman, co-chairman of NBC Entertainment and Universal Media Studios in a recent media conference call.

Silverman says that Chuck will return next year and while the studio only ordered 13 episodes, there?s a chance that NBC might ask for more next summer. 

Source: AdAge.com