Telemundo unveils new shows, focuses on branded entertainment

 NBC Universal?s Telemundo held its Upfront in New York, where the company unveiled its 2009-2010 program line-up and a new branding strategy, titled ?To ignite the power of dreams.?

As reported by WorldScreen.com: ?In weekday prime time, new originals on the slate include Ni?os Ricos, Pobres Padres, about a beautiful 17-year-old immigrant girl and her mother, who are forced to move from the U.S. to Mexico City to live with a wealthy aunt.

Perro Amor is the story of two cousins and lovers: Antonio and Camila.

Rosalinda y Primitivo focuses on two half brothers born under wildly different circumstances.

Reina del Sur (Queen of the South) is set in the world of drug trafficking. Victorinos begins with three men born on the same day and each of them named Victorino.

El Clon (The Clone) is adapted from Globo’s hit Brazilian novela and focuses on Jade, a beautiful woman born to Moroccan parents who is forced to move to Morocco after the death of her mother.?

?Telemundo’s record-breaking ratings performance is providing our advertisers and clients an exceptional value proposition through our high-quality original content and multiple media platforms,? commented Don Browne, president of Telemundo. ?Hispanics continue to grow in economic and political power and we are growing with them, outpacing any other major network regardless of language. We?re looking forward to working with our clients to tap into this growth and maximize their investments.?

Apart from unveiling the line-up, the presentation also focused on the network?s ability to deliver seamless product integration and branded entertainment.

?Telemundo?s innovative programming model continues to be the best tool for offering our partners the most effective multiplatform customization and integration programs,? noted Mike Rodriguez, senior VP of sales and marketing for Telemundo. ?By growing our reach among key demos, increasing their engagement through our original content, and optimizing our clients? investment with the right mix, we are able to maximize our clients? return on investment while connecting them directly and efficiently with their target consumer across all touch points, beyond the traditional spot.?