Vespa builds on film Product Placement

Published on March 21, 2009 by PPN Staff · No Comments

Piaggio?s Vespa brand is building on a product placement in the new Paramount Pictures flick ?I Love You, Man? to promote the brand on MySpace through an online contest.

Until today (the film?s premiere), consumers have a chance to win a bike that was used in the film in the ?How Far Would You Go For Your Bro Comment Contest? on MySpace.

The Vespa LXV 150 has a product placement in the film, which stars Paul Rudd and Jason Segel. Paramount Pictures even created an exclusive movie poster that features the Vespa LXV, which can be seen on VespaUSA.com.