Delivery Agent capitalizes on Product Placement

Delivery Agent is now helping TV networks capitalize on branded content by creating an online marketplace for products and merchandise that are seen on television shows.

The company has signed major networks, including ABC, CBS, NBC Universal, Twentieth Century Fox, and MTV. Plus, Delivery Agent has recently signed a deal to release e-commerce storefronts for Animal Planet, Discovery Networks, TLC, the Military Channel and the Science Channel.

Delivery Agent compiles a product catalog that features brands that appear on TV shows and films. These products can be purchased on an e-commerce site called ?Seen On? which is integrated into the show?s website. The products can also be purchased from Delivery Agent?s microsite SeenOn.com.

According to company CEO and founder Mike Fitzsimmons, Delivery Agent handles all the buying and selling of the products and gives the respective network royalty fees for the each purchase.

The company is also making a strong effort to monetize product placements by coordinating with the advertisers featured on TV networks.