Bacardi releases the newest album of Groove Armada

Published on January 8, 2009 by PPN Staff · No Comments

Rum maker Bacardi has confirmed a four-track release of the dance band Groove Armada.

Last April 2008, Bacardi and Groove Armada signed a partnership for the band to work with Bacardi for touring, recording, and producing global events for the marketing campaign of the Bacardi B-Live and B-Live radio shows. Although confirmed, the four-track album still has no official launch date.

?The relationship with Bacardi has taken us all over the world and seen us perform in some jaw-dropping locations,? said Tom Findlay, a band member of Groove Armada. ?However, what sets our unique relationship apart is the music we’re producing, so we’re especially excited to be in the final stages of the mini-album and ready to see the impact a band and brand collaboration will have on both our fans and the music industry.?

The details of the album, together with the global distribution and business planes will be announced on January 20, 2009 at Midem?the Cannes international music market conference.