Denizen accuses JWT of stealing product placement idea

A small ad firm is suing JWT and its parent company WPP for the concept of using product placement to promote Microsoft?s search engine, Bing. Denizen says that it tried to ...

State Farm releases branded entertainment series featuring Los Felinos

It all began last year with a small branded entertainment project that featured three aspiring Mexican musicians, who met each other at a casting call for the State Farm Insurance ...

Rooftop Media Takes Flight with digEcor Distribution Deal

Rooftop Media, Inc. (www.RooftopMedia.net), the leading interactive media producer of original comedy content and comedic branded entertainment, today announces a content distribution deal for the Rooftop Comedy Channel with digEcor ...

Former U.S. Ambassador Joins FameCast

An acknowledged and respected former U.S. diplomat joined the advisory board of FameCast, the U.S.-based leader in developing branded entertainment and digital marketing experiences. Antonio O. Garza, the former U.S. Ambassador ...

Branded Entertainment: where it came from and where it is going

Did you see the General Motors vehicles in the Transformers sequel or the futuristic Nokia cell phone in Star Trek? If the summer has taught us one thing, it?s that ...

Product Placement to be regulated in Thailand

In Thailand, media authorities will be considering a code of conduct for product placement on television?a move that is forecasted to have minimal impact on the ad industry. Witthawat Chaipranee, the ...

Product Placement on CHARM GIRLS CLUB game series

Electronic Arts (EA) has announced that it has partnered with Claire?s, the teen retailer, for an extensive advertising campaign in EA?s CHARM GIRLS CLUB game series. The deal includes in-game ...

12 Major companies back the World Cup Qualifying match

Twelve major advertisers lined up to sponsor last week?s telecast of the United States versus Spain during their World Cup qualifying match broadcasted on Telemundo and its cable network, mun2. The ...

Mad Men product placements

The award-winning show ?Mad Men? has many product placements of corporate logos and other consumer products. The show kicked off its third season last Sunday on American Movie Classics. The ...

Gen2Media to Launch Internet Television Channels for Emmis Radio Brands Serving Chicago

Gen2Media Corporation (OTCBB:GTWO), a fully integrated digital media, technology and marketing company, today announced that it has signed Video Network License and Joint Venture Agreements with Emmis Communications Corporation (Nasdaq:EMMS) ...
Next Page »