Cake launches in the US with two new clients

Cake, the branded entertainment company that was acquired by Havas last year, launched in the United States (US) earlier this month with two clients: the Prince Charles Rainforest Project and ...

How-To Build Branded Facebook Apps

When the Facebook Platform was launched in 2006, it immediately became a hot property as thousands of eager developers rushed to launch the next great Facebook application. A few brands ...

GoAnimate Launches Animation Platform Starring Domo

Big Tent Entertainment, the New York-based branded entertainment company, announced today a new partnership for Japanese viral sensation Domo with GoAnimate.com, the online platform that enables people to create their ...

Private Equity Firm One Equity Partners Joins Lionsgates TV Guide Network and TV Guide.com

Lionsgate (NYSE: LGF) , the leading next generation studio, announced today that One Equity Partners (OEP), the global private equity investment arm of JPMorgan Chase, will become a 49% equity ...

The Effects of a product placement on Oprah

Product placement and branded entertainment specialists will get a treat tomorrow night as CNBC will air a documentary titled ?The Oprah Effect??a show that explores what happens to a product ...

Screen Digest forecasts more video game product placements in the future

According to media analyst Screen Digest, there will be more in-game product placements in the future. The analyst conducted an examination of the in-game advertising industry and a survey of digital ...

No branded TV show for Twitter says Stone

Twitter co-founder Biz Stone, a developer of social networking and microblogging tools, denied the speculation that Twitter is working on a branded TV show. However, the founders left the door ...

Guitar Aficionado Product Placement

The new magazine ?Guitar Aficionado? will carry ads for cigars, speakers, cars, and other brands. According to Greg Di Benedetto, the magazine?s publisher, the publication is aimed?not at younger fans?but at ...

Marriott partners with Nickelodeon for branded family entertainment

Marriott International and Nickelodeon are partnering up to create the Nickelodeon Getaway, a new family entertainment program for selected Marriott hotels.  As described by Tanya Irwin from Media Post News, ...

Subway will continue to deliver sandwiches for NBCs Chuck

NBC has signed a deal to secure Subway?s continued support for ?Chuck??a comedy spy series that was reportedly on the network?s chopping board. The sandwich maker had already aroused attention ...
Next Page »