NBC Universal has partnered once again with the NFL to kick off the second annual Green Week—a multiplatform program community affairs initiative that promotes eco-friendly lifestyle through consumer choices.
Next Sunday, the campaign will be kicking off during NBC’s pre-game show, which will proceed to the live telecast of the game between the Cowboys and the Redskins.
Through the week, 42 NBCU brands will be sporting a green motif. This will be supporting over 150 hours worth of eco-themed program that will be televised on TV and digital platforms.
The presenting sponsor for this campaign is auto maker Subaru.