Wii and Minute Maid highlight Entourage product placement

Published on November 10, 2008 by PPN Staff   ·   No Comments

iTVX.com -  Entourage continued its heavy product intregration in last
night?s episode with Ari?s daughter enjoying some Minute
Maid orange juice, and Turtle rocking his New Era Yankee cap as always.
The real winners, however, were Variety (they sponsored a
?Powerful Women in Hollywood? function that Ari crashed),
and Wii. The latter found Turtle and Drama battling it out over Wii
tennis – from the Wii Sports game. Another highlight was Bow
Wow?s character shopping at The Gap.

About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video.  For more
information visit iTVX at http://www.itvx.com.

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