Nokia comes up big in Katy Perry video

Published on October 27, 2008 by PPN Staff   ·   No Comments

iTVX.com— First, she ?kissed a girl,? and we all know she liked it. Now Katy
Perry is singing about a bipolar boyfriend in her follow-up to that hit
?Hot N Cold.? The California-based singer just released the video for
the song, and it features a special guest star: a Nokia N96.  In the
video, Perry?s boyfriend/fiance flips the phone on only to see an image
of Perry. The word ?Nokia? is very visible – in plain sight during this
small sequence. Nokia is making news of late for its product placement
in music videos. Most recently, a model was used in Britney Spears?
?Womanizer? video. Not a bad one-two punch from Nokia.

About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video.  For more
information visit iTVX at http://www.itvx.com.

 

Readers Comments (0)




Our Sponsors

Ford product placement in Vampire Diaries

In an effort to extend its reach ...

Code of practice for product placements on Irish TV

The Broadcasting Authority of Ireland (BAI) is ...

British viewers welcome product placement to television

Six out of 10 British television viewers ...

Evolve Media Launches Branded Entertainment Unit, Springboard Studios, for Original Video Creation and Distribution

[Business Wire] -- Evolve Media, a unique ...

LiceGuard gets product placement in The Switch

RR Health Technologies? LiceGuard products have a ...
News Updates