By Jon Chattman, iTVX Staff
iTVX.com --- The buzzworthy ABC time-warp cop drama Life on Mars has endless possibilities in terms of product placement. Like the period-piece Mad Men, the series could include seamless product placements because they can play off as pure nostalgia. I’ll explain. A few months back ABC started plugging their new drama in a vintage 1970s look and feel. They used their old school logos and titles and even had n ABC announcer speaking in a groovy tone. The promo worked because it instantly brought you back to the decade of bellbottoms and Isaac Hayes music. The show’s premise works the same way: 2008 cop transported back to the 1970s. Everything he sees and witnesses is a reminder of how different society was back then. In terms of placement, they’ll surely be opportunities for old school commercials in the background, retro cars and clothes, and references to products that were around then…and now. Much like the aforementioned Mad Men has done with Heineken beer and Utz potato chips. There’s a golden opportunity here, and I’m sure we’ll find out as the episodes play out (Mars debuted Oct. 9) that ABC has taken full advantage.
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