Weezers new video breaks records; features Nokia and Guitar Hero

Published on October 7, 2008 by PPN Staff   ·   No Comments

iTVX.com — Hot off their viral smash first video off their ?Red? album (?Pork and
Beans?), Weezer has unveiled its second video ?Troublemaker? today and
it?s a product placement-fueled trip. Videotaped with a Guinness Book
of World Records rep on hand, the band shot an all-day video in an L.A.
parking lot to help set new records. They succeeded. Among the records
broken by fans in attendance: Longest Guitar Hero: World Tour Marathon
(it maxed over 10 hours).  Largest Game of Dodgeball, Most People in a
Custard Pie Fight. The list goes on. Also of note: the video shows some
of the action being captured on a Nokia phone – the Nokia letters are
very visible throughout. A person favorite on the video: a guy in a
Crazy Eddie shirt. Classic.

About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video.  For more
information visit iTVX at http://www.itvx.com.

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