Diddy stars in ad for Ciroc Vodka

Sean ?Diddy? Combs stars in a new ad spot for Ciroc Vodka, where he will be showing consumers ?The Art of Celebration.?

On October 8, the CEO of Bad Boy Entertainment will make his official debut as the brand?s spokesperson with a 30-second ad spot. Originally, the chairman of the brand was the legendary Frank Sinatra. Fittingly, Frank Sinatra?s ?Come Fly with Me,? is the official soundtrack of the new commercial.

Ciroc is actually owned by Diageo?the premium vodka that was launched in 2003. However, compared to its counterparts, Ciroc did not do well in the sales. That?s why they?re looking to one of the most famous guys in the entertainment scene to boost their market outlook.

As Arthur Shapiro? an alcohol industry consultant?aptly put it, ?It was in nowhere land. It?s getting a lot of attention now (referring to Ciroc),? he continued, ?When he says drink. You drink (referring to Diddy).?