Product Placement Fall Out

Published on September 29, 2008 by PPN Staff   ·   No Comments

Fall Out Boy?s Pete Wentz is coming out
against product placement after unexpected integration in his band?s
new video ?I Don?t Care.?
Supposedly, a new model of
Nokia phones were featured in a manner that annoyed the bass player to
the point he told his fans on his official Web site.

?The version of the video that we worked on night after
night is not the version that aired, yet somehow a cut full of glorious
camera-phone shots did,? Wentz wrote in his blog post.The video was
pulled from YouTube and other sources following the post and the post
itself was pulled off Wentz?s site.

About the Author – iTVX
iTVX is the global leader in branded content measurement and valuation
to entertainment marketers. iTVX provides strategic tools and guidance
to ensure brand objectives are met through branded entertainment in
Television, Film, Short Form Content and Web-Video.  For more
information visit iTVX at http://www.itvx.com

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